Business Models .01

By | August 30, 2009 versus Goliath

Reading about Box, the US collaboration and storage solution company, I was interested to see the challenge they gave to would-be customers : try us, and  if you don’t like our service we’ll give you a free subscription to our competitor.  

‘Strikes me  there’s  something in this  for a new company gunning for business. For starters, it’s a brazen move that signals to cutomers and competitors alike that you are moving in with attitude. But more importantly, it’s a worthwhile brainstorming exercise for any start-up, particularly a disruptive one,  to ask themselves how they would fare if they too embarked on such a ploy.

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