Along the virtuality continuum

By | October 21, 2011

Over the coming months, I’ll be using this site to share and construct some hopefully useful thoughts about why it is that ‘traditional’ virtual reality platforms with 3D graphics are not being taken up by the services sector, while augmented reality, via location-based applications (mobile AR), is being explored with a fair degree of enthusiasm.

See for example, Australia’s Commonwealth Bank, one of the countries largest and oldest banks; it jumped head-long into mobile AR joy in 2010.

Really useful tool ? Marketing gimmickry ? Early adopter hype ? I’d like to know how the service is actually going. More importantly, I’d like to know what factors are influencing the services sector in their decision to, on the one hand, explore augmented reality (AR), and on the other,  leave virtual reality (VR) languishing in what technology analyst Garnter describes as ‘the trough of disillusionment‘.

I’ll be posting some interesting examples of both AR and VR to accompany the theoretical side of the investigation.
Here’s a digital construction by Paul Nicholls of a possible future built environment. The project was part of his Unit 15 course work at the Bartlett School of Architecture, LCU(UK).


GOLDEN AGE – SOMEWHERE from Paul Nicholls on Vimeo.

*Thanks to Alphaville artist Keiichi Matsuda for the link. (See Matsuda’s provocative ‘Augmented City’ project in the  previous post)

Comments welcome

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