Category Archives: enterprise

26 points about virtual worlds for 2011

Here are some ruminations from my research project, Immersive Internet Australia , commissioned by the Smart Services Cooperative Research Centre  and Swinburne University of Technology. The list is neither exhaustive, nor final. Comments welcome. The immersive Internet is a generic term for technological platforms that enable a 3D or 2.5D (a flatter perspective) graphic rendering of real… Read More »

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Please don’t mention virtual ‘worlds’: why does enterprise steer clear of the ‘w’ word?

Reading a press release from technology company Avaya, I was reminded of  Basil Fawlty’s desperately funny attempt not to use the ‘W’ word , in this case standing for ‘war’, when German guests come to his stay at his guest house, Fawlty Towers. The connection ? In Avaya’s case, it’s the company’s clear decision not to mention the ‘W’ word, in this… Read More »

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Are virtual worlds off the boil ?

The August release of Gartner’s 2010 hype cycle for emerging technologies, which sees Virtual Worlds lodged in the pit of the disillusionment trough, has generated some interesting discussion in the blogosphere. VW’ds marketing consultant Mary Ellen Gordon asks why this has occurred, especially in light of Gartners’ much quoted 2007 declaration’ that by 2012, 80… Read More »

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Avatars: Personas ? or Skins?

I’ve been following a discussion thread about avatars, where the distinction between ‘personas or skins’ demonstrates the discomfort people in enterprise situations might feel about the corporate use of avatars. Firstly , a reminder as to why the corporate use of  3D environments does indeed have something unique to offer – which Skype, Webex, Gotomeeting,… Read More »

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Swinburne University’s Koala Island

Thrilled to be using Swinburne University’s ‘Koala Island‘ in Second Life for an event with VicRoads. We’ll be  introducing them to virtual environments. Roads, urban planning, their own distributed work force… it  makes sense to start exploring a swag of immersive tools.

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